Job Description

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role: We are looking for an experienced Growth Marketing Lead to own and scale our growth marketing efforts across Claude models and products. As a foundational member of the team, you'll establish our digital marketing strategy, build high-performing teams, and drive measurable growth across existing channels while validating and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution skills, bringing deep B2C and B2B expertise to help us drive rapid growth in a fast-paced environment. Responsibilities: Lead, hire, and develop high-performing teams across paid acquisition, lifecycle marketing, content, SEO, influencer marketing, affiliates, and other growth initiatives. Define and execute our foundational growth marketing strategy, driving top of funnel acquisition with positive ROI while growing consumer mindshare and brand awareness. Test new channels to validate potential for significant growth, and scale validated channels into mature acquisition motions. Lead execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results. Establish and scale our attribution model, marketing technology stack, and automation infrastructure. Partner with product, engineering, and design teams to execute on shared opportunities and maintain a seamless user experience. Own the user acquisition journey end-to-end across our web and app surfaces, creating a holistic experience that delights users at every step. You may be a good fit if you: Have 10+ years of digital marketing experience, building a growth marketing function from the ground up inside of high-growth B2C and B2B software companies. This includes leading growth marketing for B2B software products with a strong PLG motion. Developed and scaled a high-performing team of digital and growth marketers. Comfortable operating as both a strategic leader and hands-on practitioner in a fast-paced environment. Have a track record of successfully scaling channels, with deep experience across a portfolio of channels including paid search, paid social, content, mobile, SEO, lifecycle, influencer, affiliate, and others. Have strong proficiency in leveraging data for decision making, while being fluent in A/B testing, conversion optimization, and advanced attribution and measurement methodologies. Possess excellent communication and leadership skills to effectively engage with cross-functional stakeholders and senior leaders. Logistics Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. #J-18808-Ljbffr Menlo Ventures

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