About Tuffy Security Products:
Tuffy Security Products has been an industry leader in secure vehicle storage solutions for over 36 years. As part of Bestop, we are committed to delivering innovative products that enhance security and convenience for automotive and outdoor enthusiasts. Our reputation for high-quality, durable, and reliable security solutions has made us a trusted name among vehicle owners and professionals alike. We are a close-knit team that values teamwork, personal growth, and a strong work ethic. We believe in fostering a collaborative and supportive work environment where everyone has the opportunity to thrive.
About the Role:
We are seeking a highly motivated Brand Marketing Specialist to assist, oversee and implement marketing initiatives that strengthen brand awareness, increase engagement, and drive revenue growth. This individual will assist and oversee multi-channel marketing campaigns, collaborate with cross-functional teams, and analyze market trends to enhance our brand presence.
The ideal candidate is a creative and strategic thinker with a strong background in digital marketing, content creation, and brand management. They should excel in connecting marketing campaigns, promotions, and branding with revenue growth, ensuring all initiatives contribute to measurable business success. They should have experience managing brand messaging, executing targeted marketing campaigns, and leveraging data-driven insights to optimize marketing performance.
This role is integral to ensuring our marketing efforts align with business goals and resonate with our audience. The candidate should be proactive, innovative, and passionate about growing a brand in the automotive and security industries.
What You'll Do:
What You’ll Need:
· Bachelor’s degree in marketing, Business, Communications, or a related field (Master’s degree is a plus).
· 3+ years of experience in marketing, digital marketing, or a related field
· Proven experience in digital marketing, brand management, and marketing analytics.
· Strong leadership and team management skills.
· Exceptional communication and project management skills.
· Proficiency in marketing tools and platforms (e.g., Google Analytics, NetSuite, Big Commerce, Hootsuite).
· Ability to manage multiple projects in a fast-paced environment.
· Strong analytical, problem-solving, and decision-making skills.
Bonus Points:
· Passion for the automotive aftermarket a plus!
· Experience working with influencers and managing partnerships.
· Marketing experience in both the B2B and B2C channels.
Perks & Benefits:
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